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7 Ways to Capitalize on Sports Cards

Stephen Curry is doing things in the NBA that are blowing people’s minds!  This is going to guarantee big money and success for Steph in the NBA, but the average person has a chance to make a cut as well.  The sports card hobby/industry is full of opportunities each season (and off-season) to set yourself up for success. Card values of current day players are not only affected by their performance on the court –  market size, relative scarcity, media popularity and global appeal are all additional factors that can come into play.

So how can you capitalize on sport cards?

Research, Research, Research

They are many avenues of research in the hobby – message boards, Sports Center, card shows, card shops – all of these are places full of knowledge and most are willing to help you learn.

Dig Through the Cheap Boxes

Some cards that have become the most expensive/profitable were once found in 10-cent to $5 boxes that dealers have sitting out at shows for people to pick through.

Snatch Up Rookies

Some Stephen Curry rookie cards were once considered to be worth under $5.  These same cards are now selling for $200 and rising!  The gamble is worth the rewards.

Concentrate On Big Market Players

If you are trying to take the safe investment, aim for players who play in a large market and have a chance for playoff success.   They do not necessarily have to be the star of the team, but the stars will see a quicker rise in value in big moments.

Look for Scarcity and Product Popularity

Some rookie cards are printed in shorter production than others. If there is a shorter-print rookie card of a popular player and that card is also from a popular product, you could be holding on to some cardboard gold.

Be Aware of the Media

Players building a negative reputation with the media can sometimes have a negative impact with collectors, even if the player is successful on the court.  Some players who were once on top of the game have fallen in value based on a negative perception.

Look for Players with a Global Appeal

Simple Supply and Demand – The more buyers there are, the higher the potential ceiling of value.  Basketball is quickly becoming one of the most global professional sports.  Some superstar players have greater global appeal than others.  Those players with global appeal are consistently worth more money in the hobby.

Best of luck on the hunt!

-Guest Blogger J.A.

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